Introduction

Change management is a systematic approach to dealing with the transition or transformation of an organisation’s goals, processes or technologies (Rouse, 2019). The main aim of change management is to implement strategies for effecting change, controlling change and helping people to adapt to change. However, it is actually the employees who have to ultimately change how they do their jobs. If they fail in their personal transitions, if they don’t embrace and learn a new way of doing things, the imitative will fail. But if the employees embrace and adopt changes required by the initiative, it will deliver the expected outcomes (Prosci, 2019).
Brexit

Brexit is essentially a political and economic shock and was largely unexpected. There are many unknown factors that are difficult for businesses to quantify (Bloom et al., 2019). The impact of Brexit on British businesses will be a daunting one. According to World Finance, the automotive, airline, pharmaceutical and financial services industries are likely to suffer the most (Worldfinance, 2019). Businesses expect Brexit to affect their sales, exports and costs. On average, businesses expect Brexit to eventually reduce their sales by around 3%. The effects on exports were also expected to be negative, while unit costs, labor costs, and financing costs were expected to increase (Bloom et al., 2019).

Impact of Brexit on EasyJet PLC
EasyJet is a UK based low budget airline based at London Luton airport. The organisation operates international schedule services to 21 Member States on over 1216 routes (Cassar, 2017). The pre-tax profits of the organisation fell by 28% (EasyJet 2018). The airline profit warning for June 2016 prompted by economic uncertainty, excess airline capacity and air traffic disruption, which sent the organisation’s shares down sharply.

In the Financial Times 2016 report, the chief executive Carolyn McCall insisted the current tough conditions represented an opportunity for the airline to build and strengthen its market position (Wright, 2016). However, this has not been the case, as the 2019 report shows that the airline lost £275m pre-tax in the first half of the years and 9.7% of its shares (Spero, 2019).
Solution to the Problem
For EasyJet to breakeven, the organisation needs to leverage on some of its strong positions at some of Europe’s most attractive airports. The organisation can continue to sustain its strong financial position by attracting more passengers at its other European airport where it has a strong presence. The airline is planning to shift its pilots based in mainland Europe to Austrian and German licenses (Topham and Sweney, 2019). This is a good effort to minimise the potential fall-out from a no deal Brexit. All its affected pilots will be moved to licenses issued by Austria and German crew will be registered locally, while British pilots operating in the UK won’t change (Katz, 2018). Although this solution will incur a limited cost per pilot but working without continued regulatory cooperation might result in mass groundings of its planes.
Action plan
A good change management strategy for EasyJet to apply at these trying times is the Lewin’s Change Management Model. This model is particular easy, practical and will allow the organisation to move towards a new, desired level of behaviour. The model follows a three step process:
Unfreeze: The CEO of EasyJet needs to first change the existing situation to allow for strains of individual resistance and group conformity to be overcome. The CEO needs to motivate the employees by preparing them for change, build trust and recognition for the need to change and actively participate in recognising problems and brainstorming solutions within the group (Kritsonis, 2005).

Change: The CEO needs to convince the employees that it is necessary to move the target system to a new level of equilibrium (Kritsonis, 2005). The employees need to know how Brexit will impact the airline services and encourage them to agree to a new fresh perspective, work together on a quest for new, relevant information and connect their views and opinions on how to change the situation.
Refreeze: Once the new change has been implemented, there is a need to stabilise the new equilibrium resulting from the change by balancing both the driving and restraining forces (Kritsonis, 2005). EasyJet needs to reinforce new patterns and institutionalise them through formal and informal mechanisms including policies and procedures.
Learning Outcomes
For successful change to occur at EasyJet following the impact of Brexit, the change initiatives must start at the top. The CEO must be fully invested in championing a burning platform to create a strong sense of urgency. The CEO must consider how the adjustment or replacement will impact the processes, systems and employees of EasyJet. Lewin’s Change Management Model is suitable for EasyJet to combat the impact of Brexit because it steps pushes employees in the desired direction for change
Reference
Bloom, N., Bunn, P., Chen, S., Mizen, P., Smietanka, P., & Thwaites, G. (2019). Brexit Is Already Affecting UK Businesses — Here’s How. Available at: https://hbr.org/2019/03/brexit-is-already-affecting-uk-businesses-heres-how [Accessed 19 Jul. 2019].
Cassar, R. (2017). Survival Of The Freest: The Impact Of Brexit On EasyJet P.L.C.
Katz, B. (2018). EasyJet Moves Pilots to New Licenses to Hedge Brexit Risk. Available at: https://skift.com/2018/08/31/easyjet-moves-pilots-to-new-licenses-to-hedge-brexit-risk/ [Accessed 19 Jul. 2019].
Kritsonis, A. (2005). Comparison of Change Theories. International Journal Of Management, Business, And Administration, 8(1).
Prosci.com. (2019). What is Change Management?. Available at: https://www.prosci.com/resources/articles/what-is-change-management [Accessed 20 Jul. 2019].
Rouse, M. (2019). What is change management?. Available at: https://searchcio.techtarget.com/definition/change-management [Accessed 20 Jul. 2019].
Spero, J. (2019). EasyJet warns on impact of Brexit uncertainty | Financial Times. Retrieved from https://www.ft.com/content/8df9ac40-5447-11e9-a3db-1fe89bedc16e [Accessed 21 Jul. 2019].
Topham, G. and Sweney, M. (2019). EasyJet to set up Austrian HQ to operate EU flights after Brexit. [online] the Guardian. Available at: https://www.theguardian.com/business/2017/jul/14/easyjet-austria-eu-flights-brexit [Accessed 21 Jul. 2019].







